Marketing is a combination of strategy and processes.

companies we've helped grow

Business & Marketing Operations Services

Lead Processing Consulting

We don’t just deliver qualified leads to your sales team, we can help your sales team improve their close rates with those leads. Online leads are not the same as referrals or inbound from your other marketing. Contact rates matter and understanding the intent to mold sales scripts is crucial. Our experience ranges from a single admin following up, to managing the entire inbound lead flow for call centers of 50+ sales agents.

Lead Management Consulting

When you have multiple sources of inbound business opportunities, you need to be able to organize and communicate with each source respectively. Knowing the type of customer and intent from a data source is essential to understanding the follow-up process. We create centralized data warehouses to integrate with multiple platforms and communicate efficiently and effectively with your sales opportunity through the sales process.

Planning, Projections, and Forecasting

When you plan infrastructure for your business and marketing campaigns, you have expectations for return on investment. Most of the time we find these expectations are one dimensional. Meaning, the efforts to execute the infrastructure aren’t well aligned across revenue sources or expenses across initiatives. Our executive experience combined with marketing experience builds and molds foundations for growth.

Business Operations Consulting Experience

Direct-to-Consumer Insurance

We were asked to and allowed the opportunity to push the limits to see how good we can be. At each step, we continue to point the finger inwards at how we can improve and objectively look at projects, processes, technology, and our team and vendor capabilities. Our foundation of processes has grown. Our application to other industries has grown. Our team has grown. 

Brick and Mortar Salon

Our experience and understanding of customer acquisition tactics led to a significantly improved customer experience for the business’ end customer while also improving visibility to ROI metrics and the ROI metrics themselves. Once we understood the existing ecosystem of the business operations and customer experience, we were able to leverage our experience in acquisition tactics and development to execute, allowing the business to more accurately project, budget, and grow their business nationally.

Does this sound like it relates to your business?

Contact us for a free consultation around your business and customer acquisition.


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